Ikea and Habaneras together inaugurate an exclusive space dedicated to interior design
The impressive IKEA design lounge on display in this space will be raffled off during the Cyber Monday celebration among the shopping centre's customers.
In the Habaneras Shopping Centre, managed by JLL, an exclusive space designed by the well-known Swedish brand was inaugurated this morning. The aim is to raise awareness of IKEA's new proposal, already implemented in this centre, and focused on the design and creation of exclusive interiors.
For this event it has been decided to recreate a lounge design, where the table is the main protagonist, especially considering the proximity of the Christmas holidays, when families gather around it. According to Carolina del Olmo, Head of Business at IKEA Murcia, and one of the main driving forces behind this initiative, "At IKEA we are exploring new formats and locations in order to be ever closer to our customers and ever more accessible. This new point is a key milestone in this strategy and also reflects IKEA's commitment to our market. Visitors will be able to take inspiration from it together with our employees when designing their home, as well as having their help to buy online or have access to very competitive transport, installation and assembly rates. We are very proud.
In addition, and taking advantage of the occasion, Habaneras wants to reward its customers by raffling the main design elements of this composition, valued at more than 2,000 euros. The draw will be held on Monday 26 November, between all participants in the promotion Black Friday and Cyber Monday. On the part of the manager of Habaneras, Javier Hernandez, has pointed out the importance of this type of initiatives with which the centre intends to be a reference point in the province and, at the same time, reward the loyalty of its clients. In addition, he wanted to emphasize that, "Habaneras makes great efforts to offer torrevejenses, and all its visitors, a commercial mix differentiator and quality.
So, those curious who want to come to know this exclusive design space, you can visit between 15 and 25 November on the second floor of the mall.
With this event, IKEA and Habaneras begin a unique collaboration framework in the area that adds to the supply of shops and specialized services of the center, and the point of "IKEA design", inaugurated last August.